DiaperBuddy
From Product Launch to Brand Alignment
DiaperBuddy partnered with us to successfully launch its product, promote it with clarity and confidence, and bring it to Kickstarter with a cohesive, aligned brand presence. Together, we ensured every aspect of the brand—from messaging to visuals—worked seamlessly to support a functional, thoughtfully designed product built to connect and sell.
EXPLORE THE STORY
Discover everything that went into the project.
CREATIVE DIRECTION + DESIGN
The scope included developing a cohesive brand identity and visual system, designing a user-focused website, and leading creative direction for photo and video assets used across the site and Kickstarter campaign.
Photo & video by Jason Talley
The Product Launch
DiaperBuddy began with a functional, problem-solving product and a clear ambition: launch on Kickstarter with a brand that felt trustworthy, intuitive, and design-forward. The goal was to connect with modern parents while carving out space in a crowded baby-product market.
Visit www.shopdiaperbuddy.com to explore the work.
