Main Commons
A New Vision for Main Commons in Duncanville
Main Commons is a commercial development in Duncanville where our team led the creative direction and execution of environmental graphics, murals, and signage to elevate the shopping center’s overall aesthetic and establish a cohesive brand identity.
EXPLORE THE STORY
Discover everything that went into the project.
A Unified Vision for retail
A primary goal was creating visual consistency throughout the shopping center. Cohesive signage, murals, color palettes, and materials were designed as a unified system, strengthening the center’s identity and creating a seamless experience from the monument sign to each tenant storefront.
Designing Identity at Scale
I worked directly with the client to develop and secure approval for all design concepts, ensuring alignment with their vision and project goals. I also coordinated closely with contractors throughout the design and implementation phases to bring the project to completion. My scope included the design of a new monument sign, tenant space refacing, custom murals, and collaboration on landscaping elements to ensure a unified and polished final result.
