Stay Ember
Building a Cohesive Hospitality Brand
The overarching brand strategy, naming framework, and visual identity system were developed to create a cohesive yet distinct experience across all properties. Rooted in minimal architecture, natural light, and a sense of calm, the brand is defined by a soft, refined palette and custom hand-painted abstract murals that act as a signature element throughout each space.
EXPLORE THE STORY
Discover everything that went into the project.
TRANSFORMING WALL — INTO ART
Each mural began as a tailored concept, refined through sketches and mockups before approval. Once finalized, the design was brought to life by hand—featuring custom-mixed colors and layered brushwork—transforming blank walls into bold, enduring works of art.
THE PROCESS
Stay Ember — Brand System
I led the concept and design for Stay Ember, a curated collection of boutique Airbnb stays based in Dallas. The portfolio includes Bamboo & Linen, Sage & Light, and Oak & Light—each designed with a distinct identity while unified under a cohesive brand system I developed from the ground up.
