Velora Pilates
Inspired by Mexico City
Drawing from Mexico City’s bold graphic language and cultural symbolism, the visual direction embraced expressive forms, hand-painted elements, and organic, earthy tones. The murals and environmental graphics reflect a balance of warmth and modernity, creating a space that feels rooted in culture while aligned with Velora’s refined brand aesthetic.
EXPLORE THE STORY
Discover everything that went into the project.
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Content creation calendar
In preparation for the launch of their Pilates studio in May 2026, the Velora team partnered with us to develop content for their Instagram account to grow their audience and increase brand visibility. The goal was to give future members an early experience of the brand while creating engaging, inspiring content that motivates people to stay active and connected. We designed the visual direction and led the content shoots to ensure a cohesive and elevated social presence.
INTEGRATED BRAND EXPERIENCE
Velora Pilates was a collaboration with Create Atelier, who designed the interior space, while I developed murals and conceptual environmental graphics that seamlessly integrated the existing Velora brand into the studio. My scope included room signage, large-scale wall graphics, and branded visual elements, along with content creation to elevate and maintain a cohesive presence across their social media platforms.
